Squier Guitars are the product of the fierce competition faced by American Guitar Manufactures in the 1970's. Squier's mother company Fender Guitars, like many other guitar manufacturers could not compete with the lower cost Japanese guitars being imported into the US. Initially Fender moved some of their manufacturing to Japan. Later using a brand name they had acquired for their musical instrument string division, the name Squier was used for the lower cost range. Over the years manufacture has moved to several locations, including Mexico, Korea, Indonesia and China.